THIS IS WHY CLIENTS THINK THEY CAN UNDERPAY YOU… THIS IS HOW YOU CAN CHARGE WHAT YOU ARE WORTH AND GET IT EVERY TIME [Ebook]
This is why clients think they can underpay you, and why you keep falling into their trap
I can remember one time needing to buy a new suit jacket for a seminar I was teaching, and I wanted to look the part, so I went to a tailor to get a jacket made
After being measured and fitted for the right material, the right lapel fold and the right length of the sleeves, I paid with my credit card, walked out the store and picked my jacket up about 2 weeks later
Nothing out of the ordinary so far right? …
It wasn’t until about 4 weeks later when I looked at my credit card statement that I was blown away by how much it cost
And this got me thinking ….
Hang on! I never asked for price. The tailor never mentioned price, and It never occurred to me until this point
So, what happened?
Well here is the first golden nugget
What I did remember about this experience is that the whole time the tailor was fitting me, he was asking me things like …
What is the jacket for?
What tie would you like to go with this jacket?
Would I like the jacket in this material or that material?
What style of pants do I prefer to go with this jacket
He even told me how to store the jacket to keep it looking brand new, and how to properly ask my dry cleaner to clean it properly
So, what was he doing?
He was providing such value and meeting my desires about the jacket so perfectly, that cost wasn’t even a thought (it should have been with the amount it cost)
And you know what… I still have this jacket, and I have worn it several times, and as he promised it still looks brand new.
It still fits perfectly and matches all the shirts I love to wear. I feel like a million bucks when I wear it
So, what does this have to do with you and finding your perfect price?
Well before you can set your price you must know how valuable your service is first, and this is done with what I call your ‘Perfect Position’, your ‘Big Unique Difference’ (BUD) and then using the ‘Perfect Price Triangle’
And this [free] eBook will walk you through step by step, and map out exactly how to charge what your worth and get it